We researched the competition, target users, and their requirements. After that, I've done several interviews and did a heuristic evaluation. Based on the results of primary research, I created user personas of potential users.

The brand identity illustrates 725contact as a professional and reliable company, trusted, and set on a course of offering a solution to today's mobile reliance problem. As the idea of 725contact is new and futuristic in the way it approaches and solves a problem the Art Direction has to represent that as well.

The Brand Colors are chosen to represent the brand attributes and nature. 725contact solves a problem for many people in different instances, which is represented in various colors we use in our Art Direction. The White & Black colors give the brand a modern and premium feel and talk in line with the brand promise, simplicity, and professionalism. As one of our distinctive visuals, we use the Futuristic Pink Gradient. The gradient of colors represents a mix of people and reasons why they are contacting 725contact while keeping it friendly and approachable.

The 725contact identity is defined by a simple and sharp typographic style and expression. The typographic principles are based on function, format, and purpose. They maintain a distinctive look and feel across all design forms. The sharp and clean typography creates a contrast and balance with the color gradients we use. The fonts we chose are technical, reliable, and secure in their look and feel but also in the way we use them.