An Austrian startup decided to rebrand, and I was entrusted with the design of the new
website - creating the interface, IA, animations, interactions, and went
through design sprints with the PM.
CIMET is an Austrian startup focused on creating digital enterprise solutions for various companies.
Following the rebranding, I was entrusted with the design of the new website.
I guided the developers through precise mockups with feedback and iterations.
Once the Art Direction was set, we began contemplating and
designing the website according to concepts and references.The new
design had a monumental impact on the business, leading to
substantial financial growth and elevating the brand's
professionalism to new heights.
The UI approach was characterized by a contemporary, predominantly
flat, and professional design, featuring prominent headers to
steer clear of a generic and overly plain appearance. Recognizing
the issues with the previous complex and cluttered website, my
primary emphasis was on simplifying the overall site while
incorporating delightful interactions and a clean layout that
directed user attention to one element at a time.