As the Creative Director & Web Designer/Developer I was entrusted with bringing to life a daring and trendy Solana blockchain ecosystem, beginning with the hand-drawn Greedy Genesis NFTs.

Branding:

To meet the desire for a mysterious and captivating brand identity, I concentrated on crafting a narrative that would resonate with this theme.

I was instrumental in conceptualizing the name “Greedy Ghoulz,” which perfectly encapsulates the enigmatic allure we aimed to achieve. Collaborating closely with the Product Owners, I developed compelling backstories that further enriched the brand, ensuring every element was aligned with the overarching concept.

Art Direction:

In leading the artistic direction, I took on the responsibility of guiding the artists to ensure that the final visuals were both innovative and cohesive. My role involved providing strategic feedback and making critical decisions that shaped the distinctive art style. The end result was a visually striking and consistent aesthetic that embodied the bold character of the Greedy Ghoulz brand.

Web Development:

Taking full ownership of the web development process allowed me to deepen my expertise in front-end technologies. I managed the entire development process myself, ensuring that the digital experience was engaging, responsive, and fully aligned with the brand’s identity, delivering a seamless user experience.